Overview
SunFrog is a leading provider of Print-on-Demand and logistics services for Shopify stores. Known for cutting-edge technology, state-of-the-art production facilities, and remarkable efficiency, SunFrog is among the most trusted names in the industry.
Challenge
In 2023, SunFrog faced an unexpected business disruption when two major clients, responsible for over $35 million in annual revenue, closed down. While SunFrog maintained a diverse client base and continued producing top-tier products, this loss posed a significant challenge. CEO Josh Kent and his team needed to swiftly replace the lost revenue with new clients that aligned with their business goals.
Limitations of Existing Solutions
Many available tools for investigating Shopify data require specific initial inputs, making it challenging to identify potential new clients. Kent's team was losing valuable time searching manually for suitable Shopify stores, which affected their existing client relationships and overall efficiency.
Solution: Succerio's Tireless Prospecting
Succerio provided the breakthrough solution SunFrog needed. Succerio's data-mining capabilities enable it to conduct broad, automated searches, identifying thousands of Shopify sites daily. Unlike manual research that might yield a few prospects after hours of effort, Succerio's vast database of over 1.5 million evaluated records allowed SunFrog immediate access to qualified leads.
A Virtual Business Development Rep
SunFrog collaborated with Succerio to refine their ideal lead profile. Succerio was configured to filter leads based on location (U.S.-only), social following, revenue thresholds, and advertising channels. By training Succerio as a virtual business development rep (BDR), SunFrog accessed refined, high-value leads daily without time-consuming searches.
Outcome
SunFrog successfully replaced its lost revenue and now operates at its highest efficiency and capacity. Succerio's high-quality lead generation has helped SunFrog expand its client base, manage seasonality, and position itself for growth. Succerio has provided SunFrog with a qualified lead pipeline that ensures they are always prepared to capture new business.
The partnership with Succerio has given SunFrog control over their client diversification and prospecting processes, ensuring they are equipped to navigate future challenges with confidence.